Disclaimer: This post does not serve as financial advice. The proprietors of this website may receive compensation for recommending specific precious metals companies. The content on this website, which may include positive evaluations of these companies and other reviews, may not be neutral or independent.
When considering an investment in precious metals, choosing a reputable company is crucial. With over 20 years in the industry, Gold Alliance has built a strong reputation for customer service and expertise.
However, no company is without its criticisms.
This blog aims to provide a balanced view by examining both the positive reviews and the Gold Alliance complaints.
By delving into customer feedback and the issues customers have faced, we hope to help potential investors make an informed decision about whether Gold Alliance is the right choice for their investment needs.
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Are there any Gold Alliance Complaints?
With over 20 years in the industry, Gold Alliance has garnered numerous positive reviews and has helped many individuals. However, as with any company, there are some complaints.
There have been four complaints in the last 3 years, filed by customers on the Better Business Bureau (BBB) website:
Spam Emails: A customer repeatedly asked to be removed from Gold Alliance’s mailing list, but the company continued to send emails. Even when the customer was eventually removed, they were later put back on the list, resulting in ongoing spam.
Unsubscribing Issues: Another customer received marketing emails from Gold Allied Trust, the educational portal of Gold Alliance, without ever consenting to receive them. The customer understood that the company might have bought a list from somewhere else, but found it unacceptable.
The main issue arose when the customer attempted to unsubscribe using the link provided in the email, only to be redirected to a landing page filled with more advertisements and information kits.
The page did not offer any option to actually unsubscribe, which the customer found to be a deceitful tactic to drive traffic to the website.
Despite these Gold Alliance complaints, the company has promptly addressed and resolved them, demonstrating its commitment to customer satisfaction.
What Gold Alliance Reviews and BBB Rating Suggest
Gold Alliance is widely praised for its professional and friendly customer service, a standout feature among its customers.
Clients appreciate the personalized attention provided by dedicated Account Executives who offer expert guidance and assistance in decision-making.
Feedback consistently highlights the Account Executives’ knowledge and the seamless purchasing process facilitated by them.
The company’s commitment to customer satisfaction is reflected in their prompt responses to inquiries, contributing to a positive overall experience for clients.
Gold Alliance maintains an exemplary A+ rating with the Better Business Bureau and has a 4.95 rating based on 115 reviews on the platform, with only 4 Gold Alliance complaints in the last 3 years.
On Trustpilot, Gold Alliance has received 59 reviews with a 4.6 rating, mostly positive, with only 2 negative reviews. Similarly, the company has 30 reviews and a 4.6 rating on Google.
This consistently positive feedback is a strong indicator of the company’s dedication to customer satisfaction.
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About Gold Alliance
Gold Alliance, headquartered in Reno, Nevada, is a seasoned provider of gold IRAs and precious metals.
With nearly two decades in the industry since its establishment in 2002, the company offers a range of IRA custodians such as Equity Trust, GoldStar Trust, and Preferred Trust to accommodate customer preferences.
In addition to IRA-eligible gold and silver products, Gold Alliance features a diverse selection of collectable coins that are not part of IRAs.
Some of their highly sought-after offerings include the Gold American Eagle, Silver American Eagle, Platinum Canadian Maple Leaf, and Platinum British Britannia coins, among others.
Products & Services Offered by Gold Alliance
Gold Alliance provides a diverse range of precious metal products, catering to various investment needs and preferences. They offer a wide selection of coins and bars suitable for Individual Retirement Accounts (IRAs), as well as collectible and limited mintage items.
Gold Products:
Gold Alliance presents over 50 different gold products, including coins and bars. Notable offerings include the Gold 9/11 Never Forget ⅛ oz 2021 coin, recognized as the world’s first ⅛ oz gold coin and minted by the Royal Dutch Mint.
Another standout is the Gold Sceptre Guinea ¼ oz, minted by the East India Company Mint and serving as legal tender in St. Helena, backed by the British Government for its purity and quality assurance. For collectors, Gold Alliance offers coins like the Gold American Eagle Proof 1 oz and the Gold Indian 0.5 oz.
IRA-Approved Gold Coins:
Gold Alliance provides 15 IRA-eligible gold products, such as the American Eagle Gold Coin, 9/11 Never Forget Memorial Gold Coin, Canadian Polar Bear Gold Coin, and Australian Striped Marlin Gold Coin. They also offer 1 oz and 10 oz gold bars for investment purposes.
Silver Products:
Gold Alliance offers 20 different silver products, including popular items like the Silver Kennedy Half Dollar and Silver Walking Liberty Half Dollar. They also feature the Silver Sceptre Guinea 1.25 oz among their offerings.
IRA-Approved Silver Coins:
For IRA investments, Gold Alliance offers 12 IRA-approved silver products, including coins like the Spotted Eagle Ray Silver Coin, Canadian White Falcon Silver Coin, Helena Sovereign Silver Coin, and Canadian Polar Bear and Cub Silver Coin. Silver bars in 10 oz and 100 oz weights are also available for investment diversification.
IRA-Approved Platinum Products:
Gold Alliance provides 3 IRA-approved platinum options: the Platinum British Britannia coin, Platinum Canadian Maple Leaf coin, and 1 oz Platinum bar.
Gold Alliance ensures transparency in its offerings and maintains a comprehensive selection of products suitable for both traditional investments and collectors looking for unique items.
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Gold Alliance Fees
Gold Alliance Fees for setting up an IRA account is $50. The annual maintenance fee Gold Alliance charges a $50 fee to set up an IRA account.
The annual maintenance fee varies depending on the custodian chosen: GoldStar Trust Company has a minimum annual maintenance fee of $75, while Equity Trust Company charges a minimum of $225 annually.
For storage, Gold Alliance fees are $150 for segregated accounts and $100 for non-segregated accounts. On average, investing with this precious metals dealer costs around $180 per year, which is notably lower compared to industry standards.
It’s important to note that these costs can fluctuate due to daily changes in precious metal prices.
Gold Alliance applies a 33% markup on its product prices, which may discourage some investors initially. However, the lower annual fees help offset this difference. The company prides itself on transparency, ensuring there are no hidden charges or fees for clients.
Summary of Fees:
| Initial Setup Fee | $50 |
| Annual Maintenance Fee | Annual Maintenance Fee: Variable (depends on the investment and custodian) |
| Storage Fee | $150 for segregated storage, $100 for non-segregated storage |
Also read: JM Bullion Complaints
Should You Be Concerned About Gold Alliance Complaints?
While there are some Gold Alliance complaints regarding spam emails and issues with unsubscribing from their mailing list, the company has demonstrated a commitment to resolving these issues promptly.
Overall, Gold Alliance has received numerous positive reviews, indicating a high level of customer satisfaction.
Their professional and friendly customer service, along with their strong ratings on various review platforms, suggests that Gold Alliance is a reliable choice for those interested in investing in precious metals.
Alternatively, readers might also find articles on Augusta Precious Metals and Birch Gold Group useful.